A medal, especially one that has been in your family for generations or was given to you by a person you care for, can be priceless. Therefore, this value cannot be measured in terms of money.
These medals often represent the bravery, sacrifice, and service of individuals and are cherished as treasured heirlooms, carrying profound meaning and memories. Many medal collectors (me included) consider themselves as the current custodian of a medal, rather than the owner. This fact actually offers comfort to those that have to part with their family heirlooms.